Collecting Cars
Listing media for one of the world's leading online car auctions.
ClientCollecting Cars
ScopeAuction listings and promotion
FormatPhoto and video
EngagementNumerous live auctions
The project
01
01The brief
Bidders can't walk around the car, so the media has to do it for them. Every listing needed to show the car properly, in a way that matched what it was worth.
02The approach
Detail-focused photography and video, shot to the same standard collectors expect from the cars themselves. Close enough to show what matters, wide enough to show the car as a whole.
03The output
Listing media across numerous live auctions, plus promotional content around them.
Selected frames.
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